Joseph Jaffe, President and Chief Interruptor, crayon

The AND economy.

8.30am - 9.45am

Speaker details
One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interruptor of crayon, a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation.

crayon's client engagements include The Coca-Cola Company, Panasonic, American Airlines, Audi, Kraft Foods, Starwood Hotels and ooVoo.

Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, The Coca-Cola Company, Dunkin’ Brands, TiVo, Motorola and Fox Interactive Media. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Jaffe’s popular blog and audio podcast, "Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at www.jaffejuice.com His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes.

His first book, ”Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising” (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot.

His second book titled, “Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership” was published by Wiley in October 2007. Join the Conversation outlines the birth and rise of “conversational marketing” – a vision of literally what comes next and how marketers can become part of the conversation, instead of constantly disrupting it.

Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.

Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School, as well as the Society for New Communications Research. He also has lectured at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.

Hailing from South Africa, he lives with his wife, daughter and two sons in Westport, CT.

Joseph can be contacted a multitude of ways:
e-mail : jaffe@crayonville.com
ooVoo : jaffejuice
Skype : jaffejuice
Twitter : jaffejuice
Second Life : Divo Dapto
Facebook : “Joseph Jaffe” and “Jaffe Juice”
Google : “Joseph Jaffe” (search and ye shall find)

Steven Noble, Senior Analyst, Forrester Research

Recession marketing: what today’s marketer can learn from yesterday’s marketing.

9.45am - 10.20am

Speaker details
Forrester analyst, Steven Noble serves the interactive marketing professional. He is an expert on social computing and its effects on all aspects of marketing and business strategy. Steven keeps a watchful eye on broader marketing trends across Australia and in Asia Pacific.

Steven is well known in the Australian marketing industry as a public speaker, a blogger and Twitterer, and a source of comment for journalists.

Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency, Hill & Knowlton. There, he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included being editor of Australian Macworld and eBusiness editor of Marketing magazine.

Ken Burke, Chairman, Founder & Chief Evangelist, MarketLive

Using social media to differentiate your brand.

11.20am - 12.00pm

Speaker details
Ken founded the company as Multimedia Live in 1995 with only $500 in start-up money. Under his guidance it has grown into a leading provider of e-commerce software and related solutions. Inspired by strategies and business methods from the cataloging and direct marketing world, Ken masterminded the creation of the MarketLive Intelligent Selling System. He created MarketLive's enterprise-class e-commerce application as a tool to optimise all selling opportunities, build solid relationships with customers, and give merchants complete control over their online merchandising. A recognised e-commerce industry pioneer and visionary, Ken writes quarterly columns for Multichannel Merchant and Target Marketing magazines, and is often quoted in Internet Retailer and other industry publications. A dynamic and popular speaker, he is a regular contributor at retail and direct marketing events. Ken is also the author of the book “Intelligent Selling: The Art & Science of Selling Online.” He studied multimedia and the Internet at the University of Southern California, where he completed a BA in Marketing, then went on to complete an MBA with honors in Venture Management and Entrepreneurship.

Douglas Nicol, Partner, The Works

Not drowning, waving! 5 new opportunities for your direct and digital campaigns.

12.00pm - 12.40pm

Speaker details
Douglas has over 19 years experience in direct and digital marketing. Working in all major product and service categories including financial (home loans, credit cards, insurance), telecommunications, packaged goods, automotive, not for profit, leisure and Government.

Douglas is passionate about direct and digital marketing and spent a decade as Managing Partner, Direct and CRM at George Patterson where he experimented with better ways to channel plan campaigns. In this time Douglas' team won over 40 Australian Direct Marketing Association (ADMA) Awards for creativity and effectiveness.

In May 2000, Douglas was announced as "Australian Direct Marketer of the Year". He is country Chairman for the International Caples Awards and for the last 4 years has been a judge at the Mobile Marketing Awards.

In September 2005 Douglas was named by Marketing Magazine as one of 'five of the best' marketers.

In 2006 Douglas was elected Chairman of the Board of the Australian Direct Marketing Association (ADMA).

Douglas is now a Partner at Sydney based independent agency The Works. He has a marketing Podcast at www.mongrelmarketing.com.au

Amanda Connors

Julie Fitzpatrick

Amanda Connors, Marketing Director, Priceline (API) and Julie Fitzpatrick, CEO, Global Red

Accelerating customer growth through behavioural targeting.

1.40pm - 2.20pm

Amanda Connors
Amanda has 20 years experience in brand and retail marketing, having worked across a number of Australia's leading brands including Myer, Westpac, Kmart and recently Priceline. At Priceline Amanda is responsible for the brand strategy and led the brand repositioning, defining the brand vision, defining the target segments and their motivations, developing a new visual identity for the brand and relaunching one of Australia's leading beauty and health loyalty programmes in Australia, Priceline's Clubcard with a 2.9M customer base. The new brand strategy has led to improvements in brand preference and strong brand advocacy for Priceline, helping to drive market share and store visitation.

Julie Fitzpatrick
Julie is co-founder of Global Red Australia and is a recognised leader in the loyalty and relationship marketing industry and has pioneered the foundation of Australasia’s first true Behaviour Based Marketing Agency.

Julie has been integrally involved in the development and successful implementation of direct marketing, loyalty and relationship programmes for Priceline, NRMA, RACV, Toyota, Sportscraft, Saba, St George Bank, MasterCard Worldwide and Westpac.

Ellis Neil, Communications Manager – Engagement, SBS

Achieving anticipation rather than interruption – sustainable engagement with SBS.

2.20pm - 3.00pm

Speaker details
Ellis joined SBS in 2007 where she was responsible for the implementation of SBS’s CRM system and engagement programme across all SBS platforms. In the 18 months since implementation, SBS’s CRM programme has grown from an initial concept, into a living breathing communication platform abuzz with activity, including a 275% growth in the customer database and delivery of over 2 million email messages. The programme has now evolved to facilitate increased audience engagement through a more fluid combination of current direct marketing initiatives using the CRM system and social media platforms such as Facebook and Twitter, giving SBS a more holistic approach to reaching audiences wherever they may be.

Ellis has a background in communications, direct marketing, CRM and advertising.

Richard Robinson, COO, Third Screen Media

Wanting to get more, more often from your customers?

3.40pm - 4.20pm

Speaker details
Richard is currently COO of Third Screen Media Pty Ltd. Third Screen is a leading edge mobile marketing agency focused on developing solutions that leverage the pervasiveness of the mobile to drive real change in the relationship between the customer and the advertiser.

His background is in direct marketing especially loyalty. Previous roles include 10 years at Simon Richards Group in senior executive roles culminating as Managing Director. He has also worked on the client side including a period as Marketing Manager for Nissan Motor Co.

At Third Screen, one of Richard’s key responsibilities is to mobilise loyalty activity for their clients. A number of projects are in progress including supermarket, fashion retailing, fast food, pharmacy, hospitality and online communities.

Jenny Williams, Principal, Ideagarden Consulting

Utilising technology to listen to your customers.

4.20pm - 5.00pm

Speaker details
Jenny has been in technology driven marketing (on and offline) for the last 20 years. She has worked across Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry.

As a director on the national board of the Australian Direct Marketing Association, a member of the digital round table of industry bodies and vice chair of the digital division of the AFA, Jenny is actively engaged in defining the Australian digital industry and in 2007 was named in B&T’s Digital Media Magazine as one of the "40 Biggest Players of the Digital Age”.

As an educator, Jenny is a head lecturer for the UTS AFA Ad School digital marketing program, She also chairs the digital education committee for the board of ADMA and is actively involved in cross industry training initiatives.

An experienced speaker, Jenny has given keynotes at conferences and seminars nationally and internationally about trends and best practices.

Starting her career in Europe in software development she then moved to the United States in the early nineties, working in multimedia production. She later took up a role as Global Director of Engagement and Project Management for Zentropy Partners, (McCann Worldgroups interactive division), . In 2000 Jenny relocating to Sydney to head up McCann Relationship Marketing (MRM) Australia and went on to become Head of Interactive for MRM Asia Pacific.

Leaving MRM In 2002, Jenny set up Ideagarden Consulting and ran this successfully before being lured back to the world of advertising in early 2006 when she took over as managing director of Tribal DDB Australia where she ran the Melbourne and Sydney offices. In 2008, Jenny returned to Ideagarden to drive digital change from a broader industry perspective.

Fi Bendall, Director, Bendalls Group and Peter Buckmaster, Head of Client Service, Care Network

Social media marketing planning. A guide to effective research techniques for social media marketing.

1.40pm - 2.20pm

Fi Bendall
Fi is a leading interactive and digital specialist, and Managing Director of Bendalls Group. She has over 20 years experience in the digital sector. As well as developing key ISP strategies for the BBC, she has worked on the international gaming industry portal, ATE Online, and on digital strategies for Australian clients such as Microsoft, News Interactive, Tourism Tasmania, RaboPlus, Amnesty International and Earth Hour. She is a regular contributor to Australian Publications.

For more information email Fi at: Fiona@bendalls.com.au

Peter Buckmaster
Peter has over fifteen years experience in traditional and online media production, including: five years digital publishing and eLearning experience working in the not-for-profit sector; experience developing Interactive TV as the platform producer for the Australian Broadcast Commission’s (ABC) version of iBBC's Walking with Beasts (for OptusTV). Most recently he developed the technology and solution behind Amnesty International Australia's Bring David Hicks Home Campaign interactive cell installation – Silver ADMA award winner. He is also a produced writer of the Australian feature film Sample People featuring Kylie Minogue, Ben Mendelson and Joel Edgerton.

Peter also currently works with Oxfam, WaterAid, ACF and Earth Hour.

For more information email Peter at: peter.buckmaster@carenetwork.com.au

Paul Marshall, Executive Director, Salmat DigitalForce and Head of Lasoo.com.au

Synchronising new channels to maximise engagement.

2.20pm - 3.00pm

Speaker details
Paul is the Executive Director of Salmat DigitalForce and is also the head of Lasoo.com.au, the leading pre-shop website in Australia.

Paul has been instrumental in driving the design and development of Dynamic Catalogue, Australia’s leading catalogue viewing technology which many companies have engaged to expand and enhance their own online marketing and advertising efforts.

Working closely with the Australian retail industry, Paul has played an active role in educating retailers on developing their online discoverability and retail marketing in a consumer driven environment.

He is a thought leader on how bricks and mortar companies can better communicate and capture the attention of the today’s drastically changed shopper, whose dedicated use of the internet regularly influences their personal purchasing decisions on the street and in store.

Paul is an active contributor to the retail industry and is regularly invited to speak at various retail industry forums. He was recently a key note speaker at Retail World Conference in June 2008, and also participated in a panel discussion on The Future of Retail in Australia, at the National Retail Forum, August 2008.

Ian Lyons

Gavin Heaton

Mike Zeederberg

Ian Lyons, Director of Social Media, Amnesia| Razorfish; Gavin Heaton, Author, www.servantofchaos.com and Mike Zeederberg, Managing Director, Profero Sydney

Diving into social media.

3.40pm - 5.00pm

Ian Lyons
Ian is Director of Social Media at Amnesia | Razorfish, helping companies such as Microsoft, Carnival, Expedia, Aussie and Diageo improve marketing outcomes by getting closer to their customers using social strategies.

Career highlights – successfully dodged bullets* in Russia while helping open 11 offices from Vladivostok to St Petersburg for MARS, led the first Internet Team at TAFE NSW from a single 128K link to broadband access at classroom level, CIO of a media startup in LA and kept it afloat through the tech crash and then 9/11, implemented CRM & digital marketing platforms managing millions of customers.

*for the record, they were large bullets – very large

Gavin Heaton
Gavin is one of Australia's leading brand and communications strategists. Author of leading marketing blog, www.servantofchaos.com and co-publisher of the ground-breaking, collaborative marketing book "The Age of Conversation", he regularly speaks at events and conferences. Gavin is currently employed by global software company, SAP and has worked for both agencies and brands, developing unique digital and integrated marketing campaigns for the last 15 years.

Mike Zeederberg
Mike is the MD of Profero Sydney, part of the award winning Profero global team. Mike has over 12 years experience in the interactive marketing industry, predominantly in digital integration and management roles with traditional agencies such as Batey Ads in Singapore, Brann in London, FCB and as Managing Partner of Euro RSCG Interaction in Sydney.

Profero Sydney has grown rapidly over the last 3 years since Mike’s been on board, picking up projects and new clients like Macquarie Bank, Virgin Mobile and Virgin Money, Pizza Hut, Universal Music and Astra Zeneca. Leading with deep consumer understanding and business strategy, Profero offers a full suite of digital services to it’s clients, integrating paid media, web development, email marketing, social media, search, web analytics and creative development into an end-to-end offering. This provides clients with a comprehensive way of engaging with their digital consumers, and a platform for best utilisation of their online budgets.

Mike was the founder of the Australian version of Creative Social, a gathering of creative directors focused around improving digital creativity in Australia. He has also been involved in establishing, and is Chair of Judges for, Creative Showcase, the IAB’s regular digital creative award. He is heavily involved in the Australian digital industry, being the Chair of the Digital Committee of the AFA (Australian Federation of Advertisers), lecturing the Certificate in Digital Marketing for ADMA (Direct Marketing), and regularly guest speaking at a range of different conferences.

Joel Norton, General Manager - Direct, Digital & Data, Carlson Marketing

Utilising data & digital to increase customer engagement & ROI.

1.40pm - 2.20pm

Speaker details
Joel has extensive experience in profitable customer acquisition, specialising in direct marketing and response based advertising, as well as customer loyalty. He’s a strategic thinker with broad marketing experience including direct marketing, data and analytics, digital, brand and retail, and has worked on both B2C and B2B brands.

Mark Pollard, Strategy Director, McCann Sydney

How to develop content strategies that convert.

2.20pm - 3.00pm

Speaker details
Mark’s that digital guy who does brand planning and believes that all communication should be as direct as possible. He’s been creating stuff for the internet since 1997 and has worked for companies like Tribal DDB, Singleton Ogilvy Interactive, Leo Burnett and Massmedia Studios. He’s currently the Strategy Director at McCann Sydney where he helps brands become more useful. In 2008, he won a Gold in the APG Creative Planning Awards for his McDonald’s NameIt Burger strategy. He’s also on the committee of the Account Planning Group and is the founder of the first full colour hip hop magazine in the Southern Hemisphere, Stealth Magazine (www.stealthmag.com).

You can also find him online at www.markpollard.net and www.twitter.com/markpollard

Nick Bolton

Katrina Lee, Director, Catholic Communications Archdiocese of Sydney and Nick Bolton, Head of Marketing, Viocorp

3.40pm - 4.20pm

Katrina Lee bio TBC

Nick Bolton
Since Nick ran his first global live webcast in 2000, he has managed almost a thousand online video productions for most of the top corporates in Australia.

Nick is dedicated to the principle of "stress free" internet broadcasting. With both the drive and experience required to truly illustrate the benefits in rich media, Nick has a real understanding of the key factors surrounding Internet Broadcasting. Nick can dispel most myths surrounding the implementation of digital media publishing within an organisation or beyond, and is especially interested in commercialisation and monetisation of video content. Nick is also an experienced actor and producer in film and theatre.

Cynthia Richmond

David Bradbury

Jeremy Harris

Moderator:
Cynthia Richmond, Regional Director, Australia & New Zealand, Epsilon International

Panelists:
David Bradbury, Managing Director, XYZdirect
Simon Hovell, Director, Consumer Marketing, Dell Australia & New Zealand
Jeremy Harris, Marketing Manager, Winemarket

Consumer attitudes to email - what makes them click?

4.20pm - 5.00pm

Cynthia Richmond
Cynthia is based in Sydney, overseeing the day to day operations in the Australia and New Zealand markets, guiding client services and business development efforts.

Cynthia brings with her a wealth of strategic consulting and business development experience from leading companies such as Sun Microsystems, IBM, Avaya and Novell in Australia. Prior to joining Epsilon International, she ran her own business management and change management consultancy servicing clients across a number of industries including finance, pharmaceuticals and technology.

David Bradbury
David is a leading direct and digital specialist and Managing Director of digital agency www.XYZdirect. com.au

As a direct marketeer in the 1990’s he led the customer acquisition team for Europe’s largest mail order company and launched Disney into the UK home shopping market.

As a digital marketeer he founded XYZdirect in 2002 where the team help companies drive ROI through effective use of customer and prospect data to create meaningful dialogue and engagement across the digital channels.

Current clients include ANZ, Australian Red Cross, RailCorp and Telstra.

Jeremy Harris
Jeremy is the marketing guru behind Winemarket, an up-start online start-up wine shop that has just had its 1st birthday. A targeting evangelist, his specialty is matching products and services to customers across multiple channels including catalogues, letters, emails and outbound telemarketing. Jeremy’s experience includes the development and implementation of data marketing platforms, customer segmentation models and permission based marketing campaigns. His focus is currently on using dynamic and real-time customer data to create anticipated, entertaining and relevant offers to customers who actually want to hear about them.

Simon Hovell
Simon’s marketing career spans across client, agency and sales roles with experience to multiple industries working with direct and indirect go to market models.

After working at DDB and McCann Erickson he became a founding team member of both WSA Media and later emitch where he developed business strategies and acquisition models resulting in multi-million dollar growth for clients.

Simon was responsible for online marketing, advertising and brand strategy, and customer experience over a 6 year period at MLC and NAB.

Simon is currently the Marketing Director for Dell Australia & New Zealand, one of the most successful consumer electronics businesses in the world and is tasked with growth of the consumer business across phone, online and retail channels.

Nicola Hepenstall, Director, Open Mind Research Group

Understanding consumer media preference and channel integration: a research perspective.

1.40pm - 2.20pm

Speaker details
Nicola is a Director of the Open Mind Research Group one of Australia’s leading communications research consultancies.

With nearly 20 years experience she has worked extensively across all facets of advertising and communications research. Nicola has a particular interest in media research and the impact of new technologies on consumer behaviour and, in this, she draws upon her academic work in the area of information processing as well as her experience measuring consumer behaviour for Australia’s readership and media survey, Roy Morgan Single Source. At Open Mind, she applies her specialist knowledge to evaluating the effectiveness of communications campaigns for Government and some of Australia’s largest private companies.

Nicola has co-authored international conference papers on how consumer research can increase advertising productivity and the impact of the internet on newspaper readership[1]. A regular presenter at the Australian Social & Market Research Society Conference, she has explored the impact of new technologies on the research process and presented a unique perspective on the effectiveness of advertising at driving behavioural change[2] based on research conducted by Open Mind.

1. “Single Source – For Increased Advertising Productivity in a Multimedia World” (Advertising Research Foundation Week of Workshops, Chicago, USA, 2001).“Reading: looking into …. Logging onto” (Worldwide Readership Research Symposium, Cambridge, Massachusetts, USA, 2003). 2. Adapting to new technologies: What benefit to our clients? (AMSRS Conference, Melbourne 2004). Advertising: Who Sees What? (AMSRS Conference, Sydney 2005).

Kara Wise, Innovation Consultant, Australia Post Letters Group

Direct mail industry innovation: adding value and effectiveness to the mail channel.

2.20pm - 3.00pm

Speaker details
Kara is responsible for the Australia Post (Letters Group) Innovation Centre, CEO of my Direction, and Managing Director of JD Computer Technologies.

Kara has advised some of Australia's largest public and government organisations on innovation acceleration programs, new business opportunity and marketing strategy development. Over the last 19 years she has worked with government, service, community and franchise industries and is currently responsible for Australia Post's Letters Group Innovation Centre, where her focus is on the identification, development and management of new product and service concepts to drive the use and effectiveness of mail as a marketing channel. Prior to running her own businesses Kara worked in Print, Publishing, Mailhouse and Distribution industries in Australasia. Kara has been a senior lecturer in Marketing at two of Australia’s leading Universities and is on the Franchise Council of Australia Committee, is a member of ADMA, AIM, FCA, International Academy of Science and is an inaugural committee member of the Franchising Council's Whirlwind Women in Franchising.

Grant Stewart, Managing Director, Vectis

The hidden bang in your marketing buck.

3.40pm - 4.20pm

Speaker details
Grant is Managing Director of Vectis a direct marketing consultancy based in Sydney. His expertise is on a strategic level, aligning direct marketing activity with organisational business objectives. Grant’s experience spans development and implementation of customer segmentation, trigger based marketing and one-to-one marketing programmes both in Australia as well as globally. With a firm belief in the power and application of data, his current work has focused on system automation to leverage the potential of real time dm. Grant is a tutor on the ADMA Certificate and recently developed ADMA’s national dm benchmarking tool.

John Lloyd

Amel Bendeddouche

John Lloyd, Managing Director, TransDM and Amel Bendeddouche

Data Pooling 2.0 – what this means for the DM industry in Australia.

4.20pm - 5.00pm

John Lloyd
John is Managing Director and a co-founder of TransDM Pty Ltd, a premier data pooling and processing company based in Melbourne. Previously, John was MD Asia/Pacific for the Abacus, a division of DoubleClick (since purchased by Google). From 1999 to 2003, John was based in Colorado as a Senior Vice President for Abacus, which manages the world’s largest pooled database of 3rd party catalog, retail, B2B, publishing and online transactions used for data driven marketing. Prior to Abacus/DoubleClick, John held senior roles with D&B for nearly a decade. Initially, John was based in Melbourne Australia before relocating in 1998 to D&B’s global headquarters in the U.S., where he was responsible for new product development from D&B’s global database of more than 115 million businesses.

Amel Bendeddouche
Amel has a decade of international fundraising experience with some of the world’s leading nonprofit organisations (Red Cross and Save the Children).

She has used cutting edge direct marketing skills in the UK, Europe and Australia. Her specialties are acquisition and development of donors through direct mail and telemarketing.

Amel works as an independent fundraiser for Australian charities such as Lort Smith Animal Hospital, Worldwide Life Fund, Day of Difference and Seeing Eye Dogs Australia. Her goal is to provide non profit organisations with increased net revenue and return on investment so that more beneficiaries can be helped.