Rob Edwards, Chief Executive Officer, ADMA

State of the industry.

8.30am - 9.00am

Speaker Details
Rob Edwards has been CEO of ADMA for the past fifteen years and has presided over the growth of the Association to mirror that of the industry to the point that ADMA is largest marketing industry association of it’s kind in Australia.

Much of Rob’s work encompasses working with all levels of Government on issues that affect the ability of marketers to use customer data and the multiple channels in which they go to market. Rob has steered the association through complex and sometimes controversial regulatory issues such as Privacy and Data protection, the Anti Spam legislation and the recent Do Not Call Register.

Prior to joining ADMA Rob held senior marketing and management roles in K’Tel, O’Brien Glass, he was General Manager- Marketing at Pacific Aviation, an Ansett subsidiary and Managing Director of Key Direct Response. He served several years on the ADMA Board with a term as Vice Chairman. Rob’s work is well regarded internationally with him being elected as President of the International Federation of Direct Marketing Associations for a four year period that ended in 2006.

Daniel Morel, Chairman and CEO, Wunderman Worldwide

Customers as constituents.

9.00am - 10.00am

Speaker Details
Daniel Morel is determined to create the first billion dollar global digital and relationship marketing agency.

With the power of fundamental marketing principles at its core and an infusion of innovation and talent from its aggressive growth strategy that added Blast Radius to its network, Morel is well on his way. A past jury president at the Cannes Lions IAF, Morel is also an advocate for the creative process. On his watch, Wunderman won the coveted Cannes Lions Direct Grand Prix and clients including Microsoft, Ford, Citibank, Nokia and Diageo thrive and grow. Today, Forrester Research recognizes Wunderman for its data, direct and interactive excellence.

When he is not testing the latest technology, he enjoys backcountry skiing, sailing and riding his Harley Davidson.

Amanda McCluskey, Head of Sustainability & Responsible Investment, Colonial First State Global Asset Management

Sustainability: driving long term shareholder value.

11.00am - 11.45am

Speaker Details
Amanda McCluskey is the Head of Sustainability and Responsible Investment at Colonial First State. In this role she is responsible for developing the Groups approach to sustainability to ensure long term profitable growth for the Group.

Prior to Colonial Amanda was a Fund Manager with Portfolio Partners investing in companies that had expected share price upside as a result of their approach to sustainability.
Prior to joining Portfolio Partners Amanda was with BT Financial Group in t

eir Governance Advisory Service. The Governance Advisory Service acted on behalf of major superannuation funds and researched social, environmental and corporate governance risks across the S&P/ASX200 index.

Amanda holds a Bachelor of Economics with honours in International Relations.

Geoff Jones, Chief Executive Officer, Ticketek

Harvesting value through strategic partnerships and customer engagement.

11.45am - 12.30pm

Speaker Details
Geoff Jones was appointed the CEO of Ticketek in June 2007. Ticketek is Australia’s largest ticketing company and operates Australia's most popular Entertainment and Events website. The company is wholly owned by PBL Media, which also owns ACP Magazines and the Nine Network.

Prior to joining Ticketek, Geoff held a number of Senior Executive positions with the Fosters Group, including General Manager Queensland, Sales and Marketing Director CUB and Sales Director Fosters Australia – Asia Pacific.

Geoff has an extensive background in live sport and entertainment, having spent six years at IMG in roles that included CEO Gold Coast Indy, Director of Motorsport Asia and General Manager Queensland.

Prior to IMG, Geoff was a Lieutenant Colonel in the Army and held a range of management appointments in Australia, New Zealand and Canada.

Simon O'Day, Managing Director, eServices Communications

Getting email campaigns into inboxes – a review of current and advanced processes.

2.00pm - 2.40pm

Speaker Details
A founding member of eservices holdings and the Managing Director of eservices communications, Simon O'Day has used his 15 years of operational and business development knowledge in establishing the company's present array of key services and clients such as Qantas, News Corporation, Vodafone, AAMI and National Australia Bank.

Simon is currently the Head the of the Digital Council for the Australian Direct Marketing Association, a member of the Victorian Board ADMA, a lecturer for both AFA & ADMA and university programmes, and writes articles for publications such as Marketing Magazine.

Simon has a BA & BS from Emory University, USA.

Simon van Wyk, Founder, HotHouse Interactive

Brands need to be content in the digital world.

2.40pm - 3.20pm

Speaker Details
Simon van Wyk has been in the Interactive communications business for 15 years and is the founder of HotHouse.

Born in South Africa, Simon completed an undergraduate science degree and completed two years’ compulsory army service. After this, he moved to Australia where he took up marketing.

After a spell as Marketing Manager of Hunter Douglas, Simon produced the first interactive CD-ROM in Australia called Smarty which was an award winning training program. He went on to co-found Brilliant Interactive Ideas which later became Brilliant Digital Entertainment. During his time here the company produced 5 CD-ROMs for the USA market including one based on the Channel Nine series “Sex”.

Simon’s first major Internet project was Sexuality Bytes. At the time Sexuality Bytes was the 6th most accessed site in the world through the AOL network which was eventually sold to ninemsn. Other early web-based projects included: Manhood Online, built in conjunction with Australian therapist and best-selling author Steve Biddulph; Campo's Rugby World, a joint venture between HotHouse and rugby legend David Campese; Australian Business Online (ABOL); and the Feelgood site - Australia's biggest love and relationships Web site which was a multi-million project developed for the Microsoft Network.

In the years that have followed, Simon has been involved with web consulting and strategy for many of Australia’s biggest organisations.

Simon orchestrated McDonalds and Coca-Cola’s first websites in Australia and engineered Austrade’s internet debut. He has also led the team that built Telstra BigPond, and has created original and innovative ideas for a range of businesses including Vodafone, sanofi-aventis, Optus, e-Bay, Toyota, MYOB and HCF.

Simon is a vocal exponent of the social web and the concepts and technologies of Web 2.0 - and has had articles published on the subject both on and offline.

Simon is a regular contributor to B&T and Online Banking Review and has written a column on e-commerce for the Sydney Morning Herald and had articles on the digital future published in The Australian.

Amanda Wise, Executive Producer/Digital Strategist, TEQUILA\

How to harness viral marketing.

3.40pm - 4.20pm

Speaker Details
Amanda is executive producer and strategist for the TEQUILA\ Digital team in Sydney, overseeing clients such as New Line Cinema, eBay, Nissan, Playstation, Singapore Airlines, and Fairfax. Her skills include interactive marketing strategy, content and channel planning, interaction design, and project management across web, broadband, mobile, and interactive television media.

Amanda has 12 years international experience in the internet industry as producer, creative, strategist and company director. Since founding pioneering web agency Radiant Productions in 1995, she has worked in the US and the UK with clients such as News Limited, ninemsn, the ABC, Telstra, The Economist, British Airways, Joe Boxer and Sega.

Amanda has a BA from Sydney University, Post Graduate Diploma (Journalism) from the University of Technology, Sydney and various course credits from the MBA program at San Francisco State University.

Catherine Graham, Head of Direct Strategy, OgilvyOne

Give a dog a home on your phone.

4.20pm - 5.00pm

Speaker Details
Catherine started her direct marketing career at Hamilton Wright in the UK, handling Volvo before relocating to Asia. At OgilvyOne Singapore she worked on local, regional and global clients including American Express, Nestle, DHL and Pernod Ricard. In 2003, Catherine transferred to Singleton OgilvyOne Melbourne to assume responsibility on BP, Telstra, Sensis and Australia Post. She joined M&C Saatchi Melbourne in May 2005 and as Head of Direct was responsible for direct marketing strategy across all clients’ business until May 2008. Catherine has since returned to OgilvyOne Melbourne as Head of Direct Strategy working across all clients with primary CRM responsibility for Myer one.

Chuck Berger, Director of Strategic Ideas, Australian Conservation Foundation

Consuming Australia: how the Australian lifestyle impacts the environment, and what that means for our business future.

2.00pm - 2.40pm

Speaker Details
Chuck is Director of Strategic Ideas at the Australian Conservation Foundation (ACF), one of Australia’s leading environmental advocacy organisations. He leads ACF’s work on generating new and innovative research and outreach initiatives that will help steer Australia onto a more ecologically sustainable pathway, particularly in exploring the links between consumer behaviour, economic models and environmental stresses.

Prior to his current role, Chuck was ACF’s Legal Adviser for four years, and has also worked as a corporate lawyer in private practice in New York and Brussels. He holds law degrees from Yale University and the University of Frankfurt, Germany.

Emily Kucukalic, Head of Brand and External Relations, AGL Energy

Being green and clean - Building real business value.

2.40pm - 3.20pm

Speaker Details
As the Head of Brand and External Relations at AGL Energy, Emily Kucukalic oversees the coordinated leverage of the AGL corporate brand across every internal and external interface including media, government, investor community, our customers and the community at large.

Emily joined AGL in this newly created role after three years at EDS Asia Pacific as Marketing and Communications Director. In that role Emily oversaw all marketing, product and communications activities for the global business and technology services company ranked as one of the largest service companies on the Fortune 500.

An Ernst and Young Enterpreneur prize winner and finalist in the 2000 Telstra Business Woman of the Year award, Emily has more than ten years experience working in strategic sales and marketing roles in the IT&T and energy industries.

Previously, Emily was with Lucent Technologies, holding the roles of Strategic Marketing Manager for Australia and New Zealand, Vodafone Account Director Australia and New Zealand and finally, NextGen Account Director.

Prior to joining the IT&T industry, Emily had a diverse career at BP Amoco heading up the Telecommunications marketing division for the world’s largest solar power provider, BP Solar.

Emily was a winner of Lucent Leadership Awards in 2000, 2001 and 2002 and has a Bachelor of Commerce degree with Honours in Marketing from The University of Western Australia. Emily is currently a member of the NSW Premier’s Register for Boards and Committees.

Judi Lewis

Stephen Pearson

Judi Lewis, CEO, Rivet Australia and Stephen Pearson, CEO, The Lowe Group

How to drive business growth in the new media landscape?

3.40pm - 4.20pm

Judi Lewis
Judi is a multi-awarded direct marketer and CEO of Rivet Australasia, with more than 15 years of high-level direct marketing experience. After rising through the ranks as a suit, Judi set up Draft in Auckland in 2005. She was responsible for household name clients such as SIS Insurance, Vodafone, Genesis Energy, GlaxoSmithKline and Les Mills International — and won many effectiveness awards along the way, including Gold RSVPs from the NZ Marketing Association.

Under her guidance, the Draft Auckland office went from being a start-up to being responsible for about one third of the global network’s direct marketing awards.

Stephen Pearson
Stephen is one of Australasia’s leading experts in both brand-building and direct communications. As CEO for the Lowe Australasia, Stephen has helped develop an innovative advertising/direct agency model that delivers outstanding results for clients. In New Zealand he founded the country’s largest privately owned agency, Pearson Davis, which ultimately merged with Lowe and Draft agencies.

In 2006, he was Vice President of CAANZ, and Chair of the EFFIE Awards in NZ. He was responsible for growing a multi award winning agency whose greatest claim was launching Vodafone and growing it from 10% to 60% market share over 8 years. Stephen is known for his keen interest in how marketers become powerful in the new world of digital media and was named inaugural Direct Marketer of the year.

Scott Hillard

Daniel Johns

Alexandra Badenoch

Panelists:
Scott Hillard, General Manager – Sales, Wine Selectors
Daniel Johns, Managing Director, Ikon Communications
Alexandra Badenoch, Executive Director – Human Resources, Telstra Consumer & Bigpond

Panel: Staff sustainability – good staff and the bottom line.

4.20pm - 5.00pm

Scott Hillard
Scott joined Wine Selectors as General Manager - Sales in late 2005, a time when the company was almost totally reliant on Outbound telesales for new customer acquisition. Since then Scott has diversified acquisition streams, overhauled the contact centre, and launched a direct sales channel using tasting kiosks at airports and shopping centres around the country.

Prior to taking up the sales leadership role with Wine Selectors, Scott held senior sales management roles in companies as diverse as World Book, Harvey Norman and Olympus Imaging. With an Arts Degree in Psychology and Education, he pursued a Sales Management career in preference to taxi driving. A passionate laissez-fair capitalist with an interest in arcane lore, Scott relishes the opportunity to express an opinion on everything - in this case, how to business can thrive in the face of DNC.

Daniel Johns
Daniel has worked at Ikon Communications for the last 5 years, for the last 2 as Managing Director. Over this period Ikon has established itself as the leading media agency in Australia, most recently being recognized by B&T Magazine winning Media Plan, Media Agency and GrandPrix agency for 2007. Last year, Ikon was also the most awarded media agency by both the Media Federation of Australia and the Cannes Lions.

One of Daniel’s major achievements over the past 5 has been to help adopt an employee centric business model that has been recognized by StopGap and HR Awards as best in class.

Alexandra Badenoch
Alexandra currently holds the position of Executive Director Human Resources for Telstra Consumer Marketing and Channels and BigPond. In this role, she is responsible for the HR strategy and leadership covering a workforce of over 6,000 direct employees across a diverse workforce covering call centres, retail, marketing and media groups.

Prior to joining Telstra, Alex has held a range of senior HR roles including General Manager Organisational Effectiveness at Coles Myer during a period of complex change and Human Resources Director - Asia Pacific for Novell. Alex also has held senior HR roles with the Zoological Parks & Gardens Board and in the mining industry with North Limited.

Peter Bidenko, Creative Director, TEQUILA\

World Wide Awards: how Australia compares on the direct marketing world stage.

2.00pm - 2.40pm

Speaker Details
Peter is one of the most experienced and awarded direct marketing creative directors in Australia today. He has won the WON Report’s most awarded worldwide direct marketing campaign, two out of the last three years, Australian DMA Grand Prix twice in the last 5 years, 10 Cannes Lions, the Diamond Echo, Best in Show at AsiaDM among many others. He is the Head of Judges for Asia for the Caples awards in New York and has been Chairman of Judges at ADMA as well as judging the Cannes Lions. Some of his more famous campaigns are the Plastic Surgery campaign for the launch of the Virgin Credit Card, LYNXjet for Unilever and his B2B work for IBM. He is the Creative Director of Tequila Australia.

Todd Sampson, CEO, Leo Burnett Sydney

From concept to world-wide global movement.

2.40pm - 3.20pm

Speaker Details
Todd is one of the few CEO’s in Australia to come from a strategy background. He has been a Managing Partner and Head of Strategy for over 10 years and during that time he has helped lead some of the most successful and creative agencies in the world. He is also one of the most awarded strategists behind some of Australia’s highest profile and effective work and is the co-creator of the Earth Hour initiative, which recently won the coveted Titanium at Cannes and Creative Campaign of the Year in Australia.

Outside work, he enjoys mountain climbing and has completed a solo climb to the top of Mount Everest.

Scott Johnson, Chief Marketing Officer, m.Net Corporation

Do you want mobile with that…

3.40pm - 4.20pm

Speaker Details
Scott joined m.Net in May 2007 bringing with him more than fifteen years experience in IT&T and New Media. He is responsible for driving the product development, marketing and sales functions. In this role he advises some of the larger media and IT&T brands on mobile strategy including Seven Network, Y!7, Warner Music, and Austereo. Scott has a passion for technology and has led many high profile new product launches in Australia for companies such as News Digital Media and Singtel Optus. He holds a Bachelor of Applied Science (Computing Science) as well as an MBA (International Business) and is recognised as a Certified Practicing Marketer by the Australian Marketing Institute.

Amantha Imber, Head Inventiologist, Inventium

Science-based creativity: 6 ways to vaccinate yourself against dull thinking.

4.20pm - 5.00pm

Speaker Details
Dr Amantha Imber is the Head Inventiologist at Inventium, where she helps organisations think more creatively. Amantha has that rare talent of taking learnings from science and academia and applying them to practical, real world situations. Indeed, all tools and techniques that Inventium teaches have a scientific base. In other words, they actually work. Inventium’s client base includes Deloitte, NRMA, Australia Post, AMP, Diageo and Clemenger BBDO.

Amantha has a Doctorate in Organisational Psychology, which means that she can read minds more accurately than most people. She prays to the God of Kevin Spacey, had an international record deal for her album ‘Like Samantha Without the S’, and used to be freakishly good at table tennis.